We wanted to inform attendees of the IFCC Trade Show in New York that the Eastvold Furniture Booth was going to be different this year. Bear Fox Chalk was hired to create a mural that changed daily to entertain guests and give them a little something extra to talk about. We created a social media graphics package, the only advertising done pre-show. People flocked to the modest, but effective booth, told their friends and gathered to take pictures and talk to Eastvold employees. It's a great example of how a cool idea and a little social media updating attracts a crowd.